One of the most powerful ways to monetize your blog nowadays is through affiliate marketing. Affiliate marketing can be profitable, even if you are new to blogging since you don’t need a ton of traffic to get started.
Providing valuable content for your audience can bring you loyal readers and there’s nothing more valuable online than the targeted audience. These are people who have an interest in what your blog is offering, people who are much more likely to register, sign up or buy, and therefore, allow you to get a commission. Targeted audience means high conversion rates and you’ll earn much more money with a small number of targeted visitors than with a large number of random visitors.
If you have already started using affiliate links on your blog, you might have realized that the real challenge is to get someone to eventually click on your affiliate links and proceed to purchase.
Many bloggers struggle with getting their audience to click on their links. Although it requires patient and consistent work to generate a satisfying income through affiliate marketing, in this post we will share with you eight great and lucrative techniques to get more clicks on your affiliate links.
Whether you’re recommending books or any other product to your audience, below is the breakdown of the eight best techniques that can lead to an increase in your affiliate conversion rate:
When it comes to affiliate links, the first thing you need to consider is where to place them on your blog. Affiliate links should be as explicit as possible to make it easy for your followers to spot them. No one will notice, and consequently, won’t buy, if the link has been placed somewhere in a corner or on the margins of the blog.
The best place to embed your affiliate links and increase their visibility is inside a blog post. Try to incorporate them enticingly within your content and get your visitors to see them and click on them.
In case you want to make some affiliate links available to your readers outside of a specific blog post, you can also place them into the static sections of your blog. This way your readers can reach these affiliate links from every page of your blog.
You need to be creative with how you embed your affiliate links into your posts. Prefer to use a table or a grid with images to display your links to enhance your covert ops.
People love to click images! According to experts, visual content attracts audience attention, so if you want to increase your chance of generating clicks to your products, optimize your affiliate link with clickable images of the products you recommend in your post. Configure your affiliate lists with a unique style by changing the background color, the thumbnails size, the product description and make variations to best fit into your blog. The more appealing affiliate links you create, the more chances you get to generate clicks.
One of the best ways to drive more clicks and traffic to your affiliate links is to intersperse your posts throughout with affiliate links.
In addition to thumbnail links, embellish your content throughout with text links, not only to promote products or services that you best recommend but also to link to an array of pages, like other pages of yours or similar articles, authors, videos, etc. You can also stand out more by enticing your followers with clickable gifts or an embedded video with links beneath. Linking to extra content offers to your followers a complete reading experience and also enhances your post rankings. Just try to think outside of the box!
Extra Tip: Focus on utilizing links inside your blog post instead of banner ads. Your audience is more likely to click on your affiliate links than banner ads so you should not put a lot of effort into these ads.
Is it better to promote one single product or multiple products in the same post? The answer is – it all depends on the niche! If you’re in a broader niche, like a DIY niche, for example, you can easily promote several products. It will be more beneficial for your followers to provide them with a full list of products and a complete solution to replicating your project successfully.
Keep in mind that, even though you want to generate as many clicks and conversions through your affiliate links as possible, it’s important to remain sincere and not to overdo it with crowding your content with affiliate links in order for you to be able to maintain an honest relationship with your readers.
If you want people to buy your recommended products, it’s best to link to more than one merchant for the same product. The optimum number can be found through testing, but the idea is that when you link to multiple shops, your followers feel they have a choice and comfort to buy from the merchant they like best and this, in turn, increases your conversions.
You can learn quite a bit about your followers’ preferences with the analysis of the statistics and this will allow you to implement some changes and keep your sales up. It’s wise to get a clear picture of which the most popular products are, where your clicks originate from (blog, YouTube, other social), where a particular audience loves to shop often, or even when the best time to post is - when you have an insight into these parameters, then you can use affiliate links in different ways to generate a higher number of clicks and conversions.
Relationship is the easiest way to establish trust with your readers and promote your products. Thus, a newsletter is one of the most essential tools in keeping your followers in the loop. When it comes to affiliate marketing, it is well worth building up your audience via email and using it to create a high-converting funnel for recommending products. A newsletter subscriber is usually a loyal reader, focused on a specific niche, and for this reason, integrating affiliate links in your newsletter can noticeably increase the chances of generating sales.
8. Use Social Media to Promote Links
Blog posts are not the only places online where you can include your affiliate links. Social platforms such as Facebook, Twitter, Instagram, and Pinterest are places where millions of people spend a lot of their time every single day. Social platforms are powerful sources of huge traffic that you can tap into. If you learn how to use Facebook groups, fan pages, and other assets that these platforms offer, you can get thousands upon thousands of people to click your affiliate links. Keep in mind that you first need to check what places allow what types of links because, for example, not every group may allow any affiliate links, but if you manage to find only a few social places to promote your affiliate products, you may get a huge reward.
You can also optimize affiliate lists in your YouTube video description.
A sneak peek into some other important factors that will help you increase your sales:
These are our best techniques that will drive your visitors to click on your affiliate link. The more they click, the more sales you get!